Tristan Goodes - 3D Artist - 3D Design Director - 3D Production Manager
NIKE / RTFKT - DUNKS
NIKE / RTFKT | Go Back
What are RTFKT Skin Vials?
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Purpose: RTFKT Skin Vials are a type of digital collectible that allows users to customize and “skin” RTFKT Dunks.
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How they work: The Skin Vials work as a kind of cosmetic upgrade, allowing holders to change the appearance of specific RTFKT items,.
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NFTs and Collectibles: Skin Vials were a free drop to MNLTH Holders and may unlock unique designs, colors, or patterns for RTFKT products. Their rarity can influence the collectability of the corresponding digital and physical item.
What are RTFKT Dunks?
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Concept: RTFKT Dunks are digital and physical sneakers designed by RTFKT. They are highly customizable when a vial is paired with the Genesis Dunk.
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Digital and Physical Connection: Some versions of these Dunks may exist only in digital form, while others may have a physical counterpart, giving collectors the ability to own both.
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Skin Vial Compatibility: The RTFKT Dunks are often customizable using the aforementioned Skin Vials, allowing users to alter the look of the shoe in their digital collection or the physical pair they own.
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Scarcity and Value: The Dunks can be tied to NFTs, making them part of the growing space of digital fashion collectibles.
Together, these items represent RTFKT's innovative approach to combining fashion, technology, and digital assets.
What Was My Role?
When the Dunk project resurfaced at RTFKT, I stepped in to ensure that our 3D files met the high standards of a Nike product. My leadership was instrumental in not only refining the existing Dunk models but also in enhancing the Vials to match the brand’s vision of quality and innovation.
I led a team of 12 talented artists, providing them with clear creative direction, feedback, and conceptual guidance throughout the process. From the initial stages to the final product, I was deeply involved in every step, ensuring that all assets—both the shoes and the Vials—were built for photo-real, high-quality rendering.
In addition to overseeing the asset creation, I personally handled the final scene setups, rendering, and compositing, delivering polished, professional visuals. I also took charge of the promotional materials, organizing physical product photoshoots and offering real-time feedback to ensure alignment with our creative vision.
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We also partnered with the advertising agency ABC (Already Been Chewed) to develop some advertising content for the project. Additionally, my team produced AR filters for all the Dunks, allowing potential customers and NFT holders to virtually try on the shoes before receiving them.
